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Sellers have more control than buyers: They set auction ground rules, specify payment methods, and say who covers shipping. Sixty-four percent of the 700 survey respondents who sold on eBay in the past year were highly satisfied with their transactions. Still, 11 percent were at least somewhat dissatisfied. To sell smart:
Weigh the cost. Twenty-seven percent said their auction ad cost far more than expected. A basic listing can cost a few cents to a few dollars, but multicategory listing, bold type, extra photos, or prominent placement can collectively boost eBay fees to $100 or so. Sellers also pay eBay a percentage of the final selling price. For items less than $1,000, it's 51eAE"2 percent of the first $25 and 31eAE"2 percent of the balance.
About 10 percent of respondents said that their freight costs exceeded those computed by the site's shipping calculator.
Show off your product. Respondents said it's important to provide ...