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Special [K.sub.2]O Protrein Water.(Product/service evaluation)(Brief article)
Losing up to 6 lbs. in 2 weeks just got easier! claims a newspaper ad for Kellogg s Special [K.sub.2]O Protein Water. Sold in four-packs for $6, each 16-ounce bottle of 50-calorie, fruit-flavored water contains 5 grams of protein from whey, which is derived from milk. Why add protein to water? Because consumers say they want more protein when dieting, said a Kellogg s spokeswoman. But nutrition experts we consulted said that there are better and more filling ways to get your protein.
[ILLUSTRATION OMITTED]
Special [K.sub.2]O Protein Water is meant to be consumed as a snack in the Special K Challenge, a two-week meal-replacement diet described at www.specialk.com. A Kellogg s spokeswoman said the company makes no claim that the protein water will make dieters feel satiated or full.
The waters contain no fruit juice. ...
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