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AccessMyLibrary    Browse    A    ATM & Debit News    OCT-07    Studying Regional Payment Habits Helps Issuers Promote Debit Cards.

Studying Regional Payment Habits Helps Issuers Promote Debit Cards.

Publication: ATM & Debit News

Publication Date: 18-OCT-07
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COPYRIGHT 2007 SourceMedia, Inc.

Consumers who pay for purchases with a combination of cash and PIN-debit cards easily can be persuaded to use their debit cards more often, First Data Corp. contends in a report released Oct. 4.

The "2006/2007 Consumer Payments Usage & Segmentation Study" identifies six consumer payment segments: Those who...

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