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Like shells on a beach, our words lie about, waiting for someone to pick them up, take them home with them and give them the value they deserve.
Back when I had a little closet marketing business in the 1960s or 1970s, I named it Heavy Words, a sign of the times if ever there was one. Its logo was in a typeface called Smoke. I used words to help people solve communications problems with their businesses and clients. In brochures, radio and TV ads, display advertising, I kept the words to a minimum.
Now that I'm editor of this practitioners' news journal, my production of words has escalated. I've calculated that over the course of our 184 monthly issues (including the one you're reading), each contains about 17 pages of articles, each containing about 900 words, for a total of two and a half million words.
When I first started this publication in 1992 and for several years thereafter, I'd imagine a crowd of 2,000 subscribers in the street below, cheering and waving for their new issue. Some days and nights, that was about the only thing that got me to write. That and an old hockey coach's tie, used to restrain me from bolting out of my editor's chair.
Today motivation comes from learning that those millions of words have found a home, and are resonating with others, changing their thinking and behavior. Today my view out the office window is more agricultural, so I have dedicated a wall to prove that my words have made a difference. Here are some of the examples.
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A campus book club