Going PINK: Delta Employees and Customers Continue the Global Fight to Find a Cure for Breast Cancer; Airline's partner, The Breast Cancer Research Foundation , joins Delta's Force for Global Good, the airline's global philanthropic program; airline funds dedicated research team in the search for a cure; Delta's signature Pink Plane continues third year of flight to raise awareness and funds for the cause.

M2 PRESSWIRE-16 October 2007-Delta Air Lines: Going PINK: Delta Employees and Customers Continue the Global Fight to Find a Cure for Breast Cancer; Airline's partner, The Breast Cancer Research Foundation , joins Delta's Force for Global Good, the airline's global philanthropic program; airline funds dedicated research team in the search for a cure; Delta's signature Pink Plane continues third year of flight to raise awareness and funds for the cause

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RDATE:16102007

ATLANTA -- This month, National Breast Cancer Awareness Month, Delta Air Lines (NYSE: DAL) continues its efforts to raise awareness and funds in support of The Breast Cancer Research Foundation (BCRF), a nonprofit organization dedicated to funding innovative clinical and genetic research to find ways to prevent and cure breast cancer.

Through the fund-raising efforts of Delta's Force for Global Good, the airline's program that unites its employees and customers in philanthropic and social responsibility efforts throughout the world, and The Delta Foundation, Delta's charitable Delta's pink plane organization which supports communities where Delta customers and employees live and work worldwide under the DFFGG umbrella, Delta is contributing to the funding of a dedicated research team including co-researchers, Dr. Ian Smith and Dr. Mitch Dowsett of The Royal Marsden Hospital and Institute of Cancer Research in London, England. The aim of Drs. Smith and Dowsett's work is to identify more accurately which patients are most likely to benefit from (or be resistant to) a group of hormone-blocking agents known as aromatase inhibitors, which have been used as a hormone treatment of choice for postmenopausal women with early stage breast cancer.

In addition, throughout this month, Delta is selling its signature pink product, pink lemonade, to customers on-board all Delta flights worldwide for $2 each glass. Delta flight attendants and airport customer service agents are also purchasing and donning pink ties, scarves, decorative pocket squares and T-shirts this month to raise awareness for the cause. Net proceeds from these pink lemonade and product purchases will benefit BCRF. Delta employees also have the option to wear jeans, along with the specially-designed Delta and BCRF signature T-shirt for a $5 donation each weekend during October with all proceeds benefiting BCRF.

During the first two weeks of October Delta employees and customers have already contributed thousands of dollars to the cause.