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Market community colleges to diverse audiences.
When community colleges were first created in the 1960s, the mentality was like the movie Field of Dreams: If we build it, they will come. And it worked.
But that's no longer the case. "We're in a new world, with changing and diverse audiences," Sandra Golden told WIHE. "In order to reach the people we need to reach, who should be coming to college, we need to change tactics."
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A former associate VP of public affairs at Cuyahoga Community College AZ where she served for 25 years, she's now president of Sandra Golden & Associates, which provides PR and marketing consulting for two-year colleges. She discussed how to serve ...
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