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<a href="http://www.accessmylibrary.com/coms2/summary_0286-33154004_ITM" title="Facts and information about The courtship of: CRM and CM: for the past 10 years or so, customer relationship management (CRM) and content management (CM) have traveled along parallel paths inside the enterprise.(Special Focus)">The courtship of: CRM and CM: for the past 10 years or so, customer relationship management (CRM) and content management (CM) have traveled along parallel paths inside the enterprise.(Special Focus)</a>
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The courtship of: CRM and CM: for the past 10 years or so, customer relationship management (CRM) and content management (CM) have traveled along parallel paths inside the enterprise.(Special Focus)
[ILLUSTRATION OMITTED]
While they have a lot in common--both are, after all, databases for collecting and organizing crucial enterprise information--CRM collects structured data about customers and sales, while CM, for the most part, organizes unstructured documents. Even though the two systems have a great deal in common, they have rarely interacted unless someone built a communication bridge specifically designed for the task.
Yet it seems counterproductive for CRM and CM to remain database islands when they have so much information to share with one another to help users make meaningful connections among different content types. If they could get ...
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Source: HighBeam Research, The courtship of: CRM and CM: for the past 10 years or so, customer...