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[ILLUSTRATION OMITTED]
Think globally, act locally. While this slogan might remind you to separate your bottles from your cans, it's also been the philosophy of most companies when it comes to managing content--and that's a problem. While international marketplaces and opportunities open up to smaller and mid-sized companies every day, most of those companies are still trying to fit traditionally managed content into global work flows. Companies are only as good as the content they deliver, so it pays to go past thinking globally and start structuring content that can play as well in Pakistan and Paris as it does in Peoria.
Managing content worldwide can ...