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Byline: Jeremy Maready
Sep. 29--WINTER HAVEN -- Getting a customer's attention is one of the hardest aspects of a business.
And in Polk County's buyers market, attention spans are short and competition is widespread for a home sale.
To help, Kevin Tison, broker at Assist2Sell in Winter Haven, is using a new video e-mail service to reach more Polk customers.
"This is something we are using in the buyers market," he said. "It's pretty simple to use. This is something we are using to capture new buyers and sellers. It's a better way to communicate overall to them."
The service, hosted through Virtual Media Solutions at VmDirect.com, can be customized to meet particular business needs.
"I can't think of any business that can't benefit from this," he said. "It is really personalized. It is as close to a handshake that you can get."
Source: HighBeam Research, Video e-mails add new dimension to real-estate marketing.