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Google raises temperature of health information market.
Byline: Tracey Caldwell
Google raises temperature of health information market
Tracey Caldwell
Shares in US health information company WebMD have risen following speculation that Google could buy the business following the departure of its vice president of product management, Adam Bosworth, who had previously headed up health at Google.
According to analyst Outsell, since the discovery in 2005 that 12% of people consult Google before their GP for medical advice, the company has taken the market seriously. So far, though, its initiatives have been disappointing and based on portal-style service.
A tie-up with WebMD could mark a further shift in focus for Google from search to content ownership and delivery. If the acquisition goes through, it will follow in the footsteps of Google's purchase of video service YouTube.
However, Outsell director of market intelligence Kate Worlock said this was an oversimplification. "YouTube is an aggregator not a content ...
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