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Byline: tracey caldwell
British Library annual report becomes a video star
Laura Smith
The British Library has turned to video and animations in an effort to increase the number of people who use its annual report. By using Web 2.0 technology, it hopes to attract a new audience.
Last year's online report was the first to break away from the traditional strategy of simply reproducing the print version. For its latest Annual Report 2006-07, the British Library has used Web 2.0 technologies such as webcam clips, video presentations from board members and animated tables to bring the content to life.
Jon Purday, editor of the report, said the BL was "very excited" about this year's innovations. "We want to generate more of a dialogue with users and ...
Source: HighBeam Research, Eduserv reveals low Shibboleth take-up.(British Library will use Web...