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Fascinated by the media's "fetishized" portrayal of George W. Bush's malapropisms, Erard sets out to write "a work of applied blunderology" to explain how individuals acquire a particular verbal style, and why it matters when that style doesn't match listeners' expectations. The result is a historical catalogue of verbal gaffes, from spoonerisms and Freudian slips to "eggcorns"--wrong words, such as "pre-emptory," that some-times make it into the ...