Oregon State Fair Wraps Up Successful 2007 Season.

The 2007 Oregon State Fair Sets Modern Day Record for Single Day Attendance at over 49,000 patrons.

SALEM, Ore., Sept. 7 /PRNewswire/ -- Oregon State Fair Manager Dave Koellermeier released pre-audited attendance and market research data detailing the recently completed 11-day annual Oregon State Fair.

While overall attendance for the 2007 Oregon State Fair was up 2% following a 10% increase in 2006 over 2005, several recognizable attendance precedents were set during the 2007 Fair. On Saturday, Sept. 1st a modern era single-day attendance record was set with over 49,000 people in attendance, and the Fair also recorded an everyday increase in paid admissions in comparison to the same day the previous year 2006. Veterans Appreciation Day also saw a marked increase with over 9300 veterans attending the 2007 Fair over 2624 veterans attending in 2006.

"The number of first-time attendees is very important," says Dave Koellermeier, Oregon State Fair Manager. "We keep a close watch on this number and believe that the appeal of our new venues and our marketing campaign was a hit, as first-time attendees was up 16%."

As a result of patrons spending additional time on grounds, per capita spending was up 10%. On Saturday, September 1, patrons spent an average of 6 hours on grounds.