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declaration of Independence.

Information World Review

| September 03, 2007 | COPYRIGHT 2007 Incisive Media, published with the permission of Incisive Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Daniel Griffin

declaration of Independence

As soon as researchers Elaine Robinson and Laura Barrett decided they had served enough time in the corporate world of management consultancy McKinsey in London, they also realised that starting their own business was the route to their dreams.

"We were both looking around for new opportunities and jobs, then one day we just said: 'Why don't we just work together and do it ourselves?'" Robinson says. "And the moment we said it, we realised it was the right thing to do. We didn't look back; it was a case of 'Right, what do we do? How do we start?'"

Together, they set up analytical ...

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