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Learn online at Lynda.com: how the Internet revolution spurs worldwide interest in training.
OJAI, CA -- If you have simply your first name reserved as a URL, it says a lot--including that you're really into the Web, and you got into it really early on.
In Lynda Weinman's case, she saw the potential of the Worldwide Web in its early days and went on to exploit it, at first for her 1995 book, Designing Web Graphics, and then in 1997 to promote her growing line of teaching materials. Weinman taught at the Art Center College of Design but soon enough her own enterprise took precedence. Today Lynda.com, founded with her husband, Bruce Heavin, offers "tens of thousands" of professionals and students a growing menu of over 20,000 QuickTime tutorials and over 306 online courses on myriad software programs and disciplines--Photoshop, Flash, DreamWeaver, InDesign, After Effects, Illustrator and Final Cut Pro to name a few--as well as DVDs, CD-ROMs and books. Those who want to get started in digital content creation or make sure they keep up with the continual release of new versions can sign up for an "all you can learn" online program starting at $25 per month or opt for a one-year program starting at $250.
The effect of the Web on our lives, including self-paced remote learning, is so pervasive we may not recognize it, Weinman says. "We are living history and we don't realize it because it goes on day by day--the amount of changes and influence that the Web has had on business and on the world. We're still in the infancy of the effect it will have. It's networked communication--the fact that you can publish something without having a physical object and many people can see it wherever you have an Internet connection."
About 90 percent of Lynda.com's training programs go to disc and are sold as an individual products. However, Weinman points out that over 90 percent of Lynda.com's revenue comes from customers' participation in the online service, not from buying shrink-wrap. The video on Lynda.com discs ...
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