Spa Man.(The Talk of the Town)(Steve Case and his Miraval spa)

Publication: The New Yorker

Publication Date: 09-JUL-07

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COPYRIGHT 2007 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc.

The most convoluted philosophical thinking outside of academe was taking place recently at the Global Spa Summit at the Waldorf-Astoria, with the purpose of fostering "thought leadership" in the forty-billion-dollar-a-year spa industry. One of the keynote speakers was Steve Case, the co-founder of America Online. He now owns a spa in Arizona called Miraval, whose motto is "Life in Balance." At Miraval, one can indulge in a wild-lime scalp rejuvenator ($65), a marine contouring body wrap ($165), and seven kinds of Oriental bodywork.

In his address, Case said, "Four years ago, I was pushed out of my comfort zone by the revelation of how...

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