Where there's a will ...(between the lines: the inside scoop on what's happening in the publishing industry)

Novelist and writing instructor Tina McElroy Ansa (left) recently launched an independent publishing company, DownSouth Press. The press will focus on African American literature--fiction and nonfiction by established and new authors who are often undermarketed or even excluded from the current publishing landscape's focus on urban or street fiction. DownSouth Press's first list will be released this fall and the lead title will be Ansa's fifth and latest novel Taking After Mudear, a sequel to the author's Ugly Ways (Harcourt, 1993).

"The writing, editing and teaching of American literature have been more than my way of making a living. They have been my calling," says Ansa. "Now this exciting move into publishing is a natural step, and it comes at a time when readers are clamoring for books that matter."

Ansa says her press will focus on marketing authors beyond the short-term window that larger publishers allow. DownSouth Press will use innovative approaches--face-to-face and satellite interviews via the Internet, as well as Web book club meetings and live chats, and readings--to market authors and books to readers ...