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Biofuel interest is booming, but its future will be far from smooth, warned BBC rural affairs correspondent Tom Heap at a Royal Show biofuels conference.
"British biofuel is proving to be a monstrous challenge to get off the ground, not only as an industry, but as something that is actually being used on the roads. I think there will be huge trouble ahead.
"Being climate-friendly is not their unique selling point, it is their only selling point, and the claims need to be 100% true," he stressed.
Environmentalists and the media were eager to test claims on energy saving and greenhouse gas production. "It's on a knife-edge. Biofuels have to be climate neutral not just as a fuel, but also as the infrastructure involved. There is nothing journalists like better than false claims.
"There's also biodiversity to dwell on, and the fuel-versus-food issue. If you are driving your biofuel car at the expense of someone else's hunger there isn't going to be much of a feelgood factor."
Claims that biofuel production pushed prices up elsewhere were wrong, said Graham Meeks, head of fuels and heat at the Renewable Energy Association.
"Livestock grain users, brewers--and almost anyone using grain--are turning to biofuels as a scapegoat for high prices, whereas global trade issues are the cause."