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RECKITT INDIA SEES DETTOL BECOMING MAJOR BRAND BY 2010.
NEW DELHI, Aug 1 Asia pulse - FMCG major Reckitt Benckiser (India) Ltd, known for popular brands like Dettol and Cherry Blossom, expects to more than double revenues in three years to Rs 250 million (US$6.2 million) and sees the country's top antiseptic brand Dettol alone adding Rs 100 million to its top-line by then.
"Our future growth in Indian will be driven by increased penetration of personal and home care products and this growth is expected to drive our top-line to the Rs 250 million mark by 2010," Reckitt Benckiser India chairman and managing director Chander Mohan Sethi said here.
He said presently the penetration of personal and home hygiene products in ...
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Source: HighBeam Research, RECKITT INDIA SEES DETTOL BECOMING MAJOR BRAND BY 2010.