In the Zone.(The Talk of the Town)(Hawaiian Tropic Zone)

Publication: The New Yorker

Publication Date: 23-JUL-07

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COPYRIGHT 2007 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc.

When, a couple of months ago, Morgan Stanley, Lehman Brothers, and Smith Barney revised their expense-account policies so that employees were forbidden to entertain clients at Hawaiian Tropic Zone, a Times Square restaurant featuring waitresses wearing bikinis, the restaurant's owner and C.E.O., Dennis Riese, said that his feelings were hurt. He told the Post, "We are a totally misunderstood restaurant." Over lunch the other day with a young investment banker, Riese set out to correct the record. (The banker asked that his name be withheld, in case his bosses were unimpressed with Riese's defense.)

The first thing to understand is...

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