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New Media & Online Community Leaders from Yahoo! and Microsoft Join Neighborhood America as Industry Innovator
NAPLES, Fla. -- Neighborhood America today announced the addition of two top digital networking industry professionals to spearhead new business and online community branding. The addition of Lisa Mogull as director of business development/media and DJ Forza, director of online communities, comes as the world's leading brands seek a unique solution to engage and interact with the public, and a trusted partner that truly understands the challenges and opportunities for branded digital communities.
The recent success of enterprise social networking systems powered by Neighborhood America's SaaS solution and services--including Scripps' "Rate My Space" on HGTV.com, Rodale's Men's Health "Transform 2007," as well as user-generated content initiatives for ABC, CBS and FOX News--has drawn the industry's top talent to Neighborhood America to help deliver its proven solution to top-tier businesses looking to strengthen their brand through the building of online communities and the exchange of user-generated content.
With more than 12 years experience acquiring revenue-generating content via entertainment industry partnerships--in addition to online communities--at Yahoo! Inc., Lisa Mogull comes to Neighborhood America from the front lines of the online social networking movement. Under her direction at Yahoo! Live Events, chats quickly became the de facto gathering place for online events. In her new role at Neighborhood America, Lisa will usher in organizations seeking measurable and reliable social network platforms.
"Brands today are beginning to wake up and realize that in order to capture their target audience, they need to enter into a dialogue with the consumer," said Lisa Mogull, director of business development/media, Neighborhood America. "I sought out the leader in the industry; a company that I felt was delivering a solution ...
Source: HighBeam Research, Enterprise Social Networking Authority Neighborhood America Taps...