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Salty snacks remain popular.(salty snacks are American popular diet)(Brief Article)
Nine out of ten Americans eat salty snacks, emphasizing the popularity of salty snacks in the American diet, according to survey firm Mintel's recent research. Nearly 25% of those who eat salty snacks do so in front of the TV or the computer. In addition, more than a quarter of salty snack consumers say they eat them as a meal replacement or between meals. According to Mintel's research, 93% of Americans with children in their households say that they buy salty snacks, compared to 87% of those without children under age 18 at home.
Salty snacks account for slightly over half of total snack sales. Rising some 23% from 1998 to 2003, the $21.1 billion salty snack market has experienced moderate growth. The leading segment, potato chips, generates most of the market sales with a share of approximately 28% for 2003. This segment is a platform for much innovation, as are tortilla chips, which help set the stage for stable market growth, said Mintel. Tortilla chips, cheese snacks, snack nuts and seeds, and other salty snacks increased at twice ...
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