Kids just wanna have fun; from gummy bear vitamins to whole-grain snack bars, natural kids' products have never been tastier or more nutritious. the following items are kid-friendly--and free of unhealthy ingredients.(WHAT'S HOT)

HIDE 'N SEEK

Cauliflower in mashed potatoes? White beans in cookies? Kids won't taste the difference, but they'll be healthier, says Missy Chase Lapine, author of The Sneaky Chef. In her new cookbook, she explains how easy it is to add pureed health foods to everyday recipes. For example: Cut the butter in brownies by adding pureed blueberries and spinach Visit thesneakychef.com to learn more.

The Fun Fruit

Have a picky eater in your family who doesn't want flesh fruits and vegetables? FruitaBu Organic Smoooshed Fruit Twirls by Stretch Island Fruit Sales (shown in Smoooshed Grape Fruit Twirls, but available in multiple flavors) is guaranteed to please even persnickety palates, while providing a full serving of organic fruit. And save some of these travel-friendly snacks for yourself, too: At only 70 calories and no added sugar, FruitaBu Fruit Twirls make a healthy snack for the whole family.

[ILLUSTRATION OMITTED]

A Bright Future

If your child has a short attention span, Yummi Bears AM-PM ChildBright by Hero Nutritionals may be able to help focus his/her mental energy naturally. Disguised in tasty gummy bears, ChildBright supplements feature a mix of nutrients thought to enhance the ability to listen and process information by stimulating neuron tissues. With DMAE, vitamins B6, C and E, manganese and zinc, the time-released AM-PM formula is designed to be taken in the morning and again at night.