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Byline: Tim Buckley Owen
Tough times ahead for market research aggregators
Even though some users may have been surprised by the [pounds sterling]502m paid by Informa for analyst and forecaster Datamonitor, business experts generally think the book and journals publisher has got itself a bargain. But will the acquisition reduce supplier competition and user choice in market research?
"Informa has rightly and successfully adopted a laissez-faire approach to all its acquisitions to date, allowing them to continue to run as separate entities in their respective niche markets," says one information professional at a global financial services company. "The acquisition adds flavour to its soup and, more valuably, a huge client…
Source: HighBeam Research, Tough times ahead for market research aggregators.