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Tough times ahead for market research aggregators.

Information World Review

| July 09, 2007 | Owen, Tim Buckley | COPYRIGHT 2008 Incisive Media, published with the permission of Incisive Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Tim Buckley Owen

Tough times ahead for market research aggregators

Even though some users may have been surprised by the [pounds sterling]502m paid by Informa for analyst and forecaster Datamonitor, business experts generally think the book and journals publisher has got itself a bargain. But will the acquisition reduce supplier competition and user choice in market research?

"Informa has rightly and successfully adopted a laissez-faire approach to all its acquisitions to date, allowing them to continue to run as separate entities in their respective niche markets," says one information professional at a global financial services company. "The acquisition adds flavour to its soup and, more valuably, a huge client…

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Source: HighBeam Research, Tough times ahead for market research aggregators.

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