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Using teen chick lit novels to teach marketing.
Abstract
This paper will outline how the author uses the sub-genre of teen fiction referred to as teen chick lit to teach students the marketing concept known as product placement. The paper provides the rationale for using fictional teen focused novels as a vehicle for teaching product placement as well as an overview of the teen chick lit genre. A discussion of the value of using teen fiction in class, student project, its success and issues raised are also discussed.
Background
On June 27, 2006 the David Frankel film, The Devil Wears Prada, based on the 2003 hit chick lit novel of the same name by Lauren Weisberger, debuted in theatres ...
- Head over heels for sassy chick lit; Publishers add imprints for plucky novels...
- Magazine article from: Crain's New York Business October 27, 2003 700+ words
...character who sparked the "chick lit'' frenzy five years...publishers set up separate chick lit imprints this year and...recent sensation is The Devil Wears Prada, by Lauren Weisberger...phenomenon is losing steam. Chick lit has been declared passe...
- Oh, grow up! As 'chick lit' wanes, pub houses redefine the genre.(publishing)
- Magazine article from: Daily Variety Clehane, Diane April 25, 2006 700+ words
...fiction--dubbed chick lit, to the chagrin...Weisberger ("The Devil Wears Prada") are among...How to Write Chick Lit' books in the...It's our 'Devil Wears Prada,'" says...Last year, when chick lit's high priestess...
- Hutchison: Some chick lit provides more than simply empty calories.
- Newspaper article from: San Jose Mercury News (San Jose, CA) May 24, 2006 700+ words
...readers -- complain that "chick lit" is demeaning and relegates...out a section labeled "chick lit." No euphemism for...Lauren Weisberger's "The Devil Wears Prada," for example...about nanny-angst. Chick lit or not, it sure put a...
- Chick Lit With a Social Conscience: Book Results in Major Donation to WAR CHILD.
- Press release article from: PR Newswire July 9, 2003 700+ words
...the biggest names in chick lit for a short story collection...Lauren Weisberger (The Devil Wears Prada), Sophie Kinsella...A lot of people see chick-lit books as a guilty pleasure...dedicated to publishing chick lit for and about the young...
- Hollywood in the pink with chick lit.
- Newspaper article from: Knight Ridder/Tribune News Service August 27, 2003 700+ words
...fiction genre known as chick lit or pink lit has been...screenwriter Karen Lutz sold a chick-lit novel called "The Bachelorette...Weisberger's "The Devil Wears Prada," "The Nanny...perhaps the first chick-lit book back in 1962, which...
- Ivy League Chick Lit: Extracurricular Expose.(Culture)
- Newspaper article from: The New York Observer (New York, NY) July 17, 2006 700+ words
...something pretty and bursts some bubbles in the process. See The Devil Wears Prada, in which the glitzy world of fashion journalism is...just like the fans who love them. And see also Ivy League chick lit, a genre very distantly related to Faulkner's The Sound...
- The very good girl: The Devil Wears Prada star Anne Hathaway struggles with her...
- Magazine article from: New York Hill, Logan June 26, 2006 700+ words
...babies--to the highest bidder. As her Devil Wears Prada co-star Meryl Streep recently observed...step into the juicy film adaptation of The Devil Wears Prada, based on the roman-a-clef chick-lit hit by Lauren Weisberger, former assistant...
- Local author adds flavor to 'chick lit': booksellers commit more space to the...
- Magazine article from: San Diego Business Journal Lewis, Connie February 23, 2004 700+ words
...among the bestsellers in the burgeoning "chick lit" genre that started in the late 1990s...Girls' Guide to Hunting and Fishing." Chick lit books "feature everyday women in their...editorial director of Kensington's "chick lit" division, Strapless. "Not only that...
