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SYDNEY, July 2 Asia Pulse - Southern Cross Broadcasting Australia Ltd (ASX:SBC) looks set to be carved up by Fairfax Media Ltd (ASX:FXJ) and Macquarie Media Group (ASX:MMG), after trading in the shares of all three companies was halted today ahead of an announcement.
Southern Cross has been touted as a likely takeover target since new media laws came into effect earlier this year.
The $A1.19 billion ($US1.01 billion) company is made up of a regional television network that operates in all states except WA and a metropolitan radio network that includes the flagship 2UE and 3AW radio stations in Sydney and Melbourne.
"It's obviously an agreed takeover," said CCZ Equities media analyst Roger Colman.
"They (Fairfax and Macquarie Media) can't afford to have a destructive competition, so instead of competing against each other, they've decided to split the assets."
Southern Cross shares were trading up 44 cents, or 2.75 per cent, at $16.44 before the halt came into effect.
Mr Colman said both predators would be eyeing Southern Cross' regional television network, but Fairfax would be particularly keen.