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GEMALTO ROLLS OUT CAMPAIGN FOR THAI OPERATOR.
(Full text of a statement. Contact details below.)
(BW)(GEMALTO)(GTO.PA) Gemalto Rolls Out Unprecedented Nationwide Over-The-Air Campaign for Thailand's Largest Mobile Operator, AIS
AIS updates nearly 8 million subscribers' SIM cards across all of Thailand in record time thanks to Gemalto's LinqUs* Over The Air Service
AMSTERDAM, Netherlands & BANGKOK, Thailand-(BUSINESS WIRE)-July 2, 2007-Gemalto (PARIS:GTO), the world leader in digital security, today announces the successful completion of an unprecedented campaign for Advanced Info Service Plc. (AIS), Thailand's largest mobile operator, to update Over-The-Air (OTA) the information contained in the SIM cards of nearly 8 million AIS subscribers.
By updating the cards over the air, there was no need for the operator to mail out replacement cards or ask customers to come into an AIS point of sale.
The entire campaign, which otherwise would have taken many months, was completed in less than 40 days.
This record deployment time translated into major benefits for AIS, including customer satisfaction, ARPU (Average Revenue Per User) maintenance and cost savings.
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Source: HighBeam Research, GEMALTO ROLLS OUT CAMPAIGN FOR THAI OPERATOR.