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IN SOUTHWEST FLORIDA, APPLE GEEKS AREN'T SOLD.

Sarasota Herald Tribune

| June 29, 2007 | This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: DEVONA WALKER devona.walker@heraldtribune.com

Long lines have already formed in New York, San Francisco, Los Angeles and Orlando.

But here in Southwest Florida, the situation has been quiet, hinting that the number of early adopters might be small.

"I want the thing, don't get me wrong," Eric Price said. "But it's $600 to get into it. It's a pretty expensive toy. It's a cute, hip, sexy, sleek toy."

Price, 33, a Sarasota-based Web producer, represents the iPhone's ideal demographic: a young, professional, tech-savvy gadget kind of guy who came into adulthood with an affinity for everything Apple.

He already owns an iPod with 60 gigabytes of memory; prefers the Mac over the PC; and, in his line of work, the iPhone -- a smartphone, Web browser, music player and digital camera with video and touch-screen capabilities -- offers considerable flexibility.

"But there are already quite a few phones out there that do many…

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