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Made to Stick.(Brief article)(Book review)
Urban legends stick. The Golden Rule sticks. But the last PowerPoint presentation you saw didn't stick. Why do some ideas stay with you and others you have to struggle to remember? And can we learn something useful from seeing what ideas do survive? This is what the authors of Made to Stick: Why Some Ideas Survive and Others Die set out to discover.
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In the book, they reveal that sticky ideas of all kinds share six common traits: they are simple, ...
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- Heath, Chip & Dan Heath. Made To Stick: Why Some Ideas Survive and Others...
- Magazine article from: Library Journal Elsen, Carol J. February 1, 2007 700+ words
* Heath, Chip & Dan Heath. Made To Stick: Why Some Ideas Survive and Others Die. Random. 2007. c.288p. index. ISBN 1-4000-6428-7 [ISBN 978...
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- Magazine article from: Advertising Age kinsey, matt May 14, 2007 700+ words
...Fables to JFK's man-on-the-moon credo-into six "sticky'' ingredients is a pretty bold endeavor. Authors Chip and Dan Heath argue that an idea made to stick bubbles with SUCCES: just the right amount of Simplicity, Unexpectedness, Concreteness...
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"Made to Stick," written by brothers Chip and Dan Heath, is a book that follows up on the theme of Malcolm Gladwell's...Stick: Why Some Ideas Survive and Others Die" (2007), by Chip and Dan Heath. Publisher: Random House.
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- Magazine article from: New Media Age September 27, 2007 700+ words
...in developing social media sites. It has added nine new roles, including 'vision scoping' director of digital ventures Dan Heath, who planned the digital strategy for Radio 1 and 1Xtra and will be responsible for new ideas, and Alex White, former director...
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...books into downloadable content, offering snippets (and sometimes more) of titles online. Random announced that Chip and Dan Heath's January 2007 hardcover, Made to Stick, will be available for purchase by chapters priced at $2.99 each. HC, testing...
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...the company hopes to add 10 titled textbooks, build its national sales force and reach 1,000 schools by years end, says Dan Heath, vice president of marketing at Thinkwell. "In the case of Thinkwell, we saw a product we could get excited about and a...
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Source: HighBeam Research, Made to Stick.(Brief article)(Book review)