Las Vegas Review-Journal Inside Business column.(Column)

Publication: Las Vegas Review-Journal (Las Vegas, NV)

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COPYRIGHT 2007 Las Vegas Review-Journal

Byline: Jennifer Robison

Jun. 26--The green consumers see in Summerlin's planned Reverence village likely won't be in the front lawns of the community's houses.

Rather, it'll be in the environmentally friendly construction and landscaping techniques that builder Pulte Homes will use throughout the community, from common areas to homes.

When the 300-acre Reverence opens at Cheyenne Avenue and the Las Vegas Beltway in 2008, the community will bring ecologically sensitive development to Summerlin's northwest corner, said Don Boettcher, area vice president of land for Pulte.

"It's a beautiful piece of property that lends itself to sustainability," Boettcher said. "We see it as an opportunity to plan for, design and program an entire village so that it is sensitive to the environment."

Reverence's environmentally conscious design will include a variety of components.

First, Reverence will meet the Southern Nevada Water Authority's criteria to qualify as a water-smart community,...

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