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Strategic Product Creation.(Brief article)(Book review)
CMA Management
|
April 01, 2007 |
COPYRIGHT 2007 Society of Management Accountants of Canada. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright
Are you satisfied with your ability to market new products? The effectiveness of your product creation organization? Your product position compared to your competitors? Continuous growth in a business requires that a company tackle these questions and others effectively, if they haven't already done so.
[ILLUSTRATION OMITTED]
Strategic Product Creation: Deliver customer satisfaction from every level of your company offers practical guidance in five key components of product development set out by the authors. It explains how to:
* determine where your product creation stands, the capabilities you need, and how to achieve your vision;
...
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Source: HighBeam Research, Strategic Product Creation.(Brief article)(Book review)