Double Fusion Named Multi-Title Advertising Partner for Online Game Company ijji.com.

Multi-Year Partnership with Leading Advanced Online Game Company to Start With Gunbound, Gunz, Rounders Poker and Soldier Front

SAN FRANCISCO -- Double Fusion has been chosen as a videogame advertising partner by online game publisher ijji.com (NHN USA), the North American arm of one of South Korea's largest and most successful game publishers. ijji.com is a premier game destination offering a full range of casual to serious multiplayer games. ijji.com also supports advanced community features, including personalized avatars, multiplayer tournaments, and item sales and exchange; all of which offer marketers branding opportunities in addition to in- and around-game advertising placements.

The agreement between Double Fusion and ijji.com is indicative of a key evolution in the way games are consumed online, with ijji.com delivering high-quality multiplayer games with high quality graphics to consumers for free, through the support of videogame advertising, sponsored game and portal features, and in-game item sales.

"We are helping enable new business models by working with top online publishers such as ijji.com," said Jonathan Epstein, CEO, Double Fusion. "ijji.com's titles are first-rate, immersive games, where advertising can be very appropriate. By allowing ijji.com to bring quality content to gamers for free, videogame advertising enables reach to a much wider audience - the types of consumers our advertising partners are looking to reach."

The partnership with ijji.com spans multiple years, and uses Double Fusion's technology to implement advertising and sponsorships into multiple titles, beginning with the free-to-play Gunbound[TM], Gunz[TM], Rounders Poker[TM] and Soldier Front. The partnership also provides video and other display advertising opportunities on the ijji.com portal, allowing Double Fusion's industry-leading sales force to deliver marketers 360-degree programs that combine in-game advertising, around game and response advertising, tournaments and other high-visibility sponsorships.

"ijji.com offers a wide array of titles including high quality multiplayer titles all for free. Double Fusion allows us to augment our free to play business model with in-game advertising," said Whon Namkoong, CEO of NHN USA. "Their experience in integrating ads appropriately into premium games and incorporating brands into social and community settings made Double Fusion the perfect partner for us."

The ...