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AUSTRALIAN WINEMAKERS LOOKING TO BREAK CHINESE MARKET.
Publication: AsiaPulse News Publication Date: 22-JUN-07 |
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COPYRIGHT 2007 Asia Pulse Pty Ltd
SYDNEY, June 22 Asia Pulse - Winemaker Steph (STEPH) O'Dea knew he had a lot to learn about Chinese drinking habits when he first targeted the market - nonetheless, he was taken aback by the custom of drinking wine by the shot.
Hailing from the central western NSW town of Cowra, the winemaker soon had a gilded chance to acquaint himself with the custom.
"We did a wine dinner for 400 people at a hotel at Guangzhou and we...
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