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The appliance to science.
Byline: bobby pickering
The appliance
to science
On one thing, most scientific, technical and medical (STM) suppliers are agreed: the move from print to online usage of their journals and book titles has dramatically changed them as publishers.
"Online usage has grown rapidly," says Gavin Swanson, editorial manager for STM journals at Cambridge University Press. For some there is a sense that a new era has dawned.
David Hoole, head of brand marketing and content licensing at Nature Publishing Group (NPG) says: "The long-expected transition of print to electronic distribution is near complete. But now the wealth of opportunities offered by the web is becoming clear. Scholarly communication is now primarily online, and we have only just begun to glimpse the potential."
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