Telegraph moves with the times.(The Daily Telegraph )

Byline: Mark Chillingworth

Telegraph moves with the times

Newspapers are having a tough time. Not only has the internet transformed their business landscape, but a slew of free newspapers have emerged to compete for readers and advertisers.

But you have to take your hat off to the The Daily Telegraph team. In facing up to the advertising revenue squeeze and readership decline, they have embraced the internet's brave new world. Step into the new Telegraph office -- moved back into London from Docklands -- and you won't only see journalists bashing away at PCs producing copy. Sitting among them are web, video and audio editors. The Telegraph is not just a newspaper, it's a news resource.

For the new year, the Telegraph has revised its website, the central access point for all its new media services. The site is also being heavily marketed, with posters at major rail stations and around the country.

Despite making a lot of noise in information and media circles about its move to varied media formats, the Telegraph does not give them any great prominence on the new website -- for example, the blogs are buried at the bottom of the site, but more on the design later. Video, podcasting and blogs are the major new media additions to the Telegraph mix, but there are also new online delivery models for print news.

Video news is delivered in partnership with ITN and uses the Realplayer application. The quality is good and the clarity of the ...