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Byline: daniel griffin
Euromonitor's vision of lifestyles and spending
Countries & Consumers is an online database that provides organisations with insights into the country environment in which they operate, and helps users to build profiles of their target audience, understanding consumer lifestyles and trends.
You'll find full national profiles along with articles ranging from spending habits to the growth or decline of various markets. Aimed at researchers and organisations looking at the sales potential for a product launch in new markets, the database also offers consumer lifestyle analysis and profiling.
Just like it says on the tin, Countries & Consumers furnishes information for two main classifications: countries and consumers, with trails on related themes, such as population and leisure and lifestyle.
A search analysis option offers a library of reports, analysis and profiles to contextualise the statistical data.
Statistics at you fingertips