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Byline: Mark Chillingworth
Come and join Google's experts
Google has adopted the ethos behind Wikipedia -- that anyone can contribute to improve online information -- and they've combined this ethos with their impressive search technology. The result -- Google Co-op -- shows how individual input can improve even Google.
Co-op enables experts to create a search topic area they are highly knowledgeable about. A topic area is a set of predefined content providers that experts would like to share with web searchers -- a bit like a library.
At the head of each topic area is a tag cloud, featuring terms associated with the subject area that will help users refine their search. For example, under "heart attack" there are cloud links to terms such as treatments, symptoms, diagnosis and health professionals.
By introducing Co-op, Google has accepted it cannot provide the sole answer to information enquiries and has invited experts to contribute to improving information access for everyone. The ...