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Searching for the Google effect.
Byline: Bobby Pickering
Searching for the Google effect
With the rise of the internet and the need to access online technology that could search across sites, came the rise of Google. It's a company synonymous with the concept of search, has global reach, and scares the living daylights out of execs at Microsoft and IBM.
In the web search market, Google has only two significant competitors. Market analyst Nielsen/NetRatings (www. nielsen-netratings.com) conducts a monthly scan of the US market, and the latest figures show Google with a phenomenal 56% share, up 40% year-on-year. Runner-up Yahoo Search has 21% and MSN/Windows Live Search has just under 10%. The other contenders either barely register or are on downward share trajectories. Google is king.
That's not surprising, as Google is a multifaceted search company that
has developed such a wide range of search technologies, many fulfilling niche needs.
And all this for free, because Google is making loads of money out of selling targeted adverts, using the keywords in a search request. It's a model that Yahoo and Microsoft are emulating.
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