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SANTA CLARA, CA -- Workflow vendor PushMX here has launched PushMX Sales, a product designed to automate customer relationship management.
"Our basic conclusion is that CRM in and of itself just does not measure up," said Dean Haritos, founder and CEO of PushMX. "CRM is a flat database that only does something when you have a human interacting with the software. We're about creating automation without the need for human interaction.
"As a result, we released this to a fraction of our customers to see what our clients thought. They liked it. So, we now offer integrated CRM and automated marketing build on our proprietary workflow tool to allow originators to better manage their clients."
PushMX Sales focuses on all prospecting activities leading up to loan origination as well as post-closing activities, creating 360-degree points of contact with the borrower during the origination process. PushMX Production, the company's flagship product, is a pipeline management and communication tool that originators can use to organize, automate and simplify their operations. The solution is customized to fit within the specific business model of each company.
PushMX Sales takes the workflow solution one step further by focusing on the ...