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Byline: Davey Winder
Blogging for beginners
If you are still working with the strictly hierarchical, top-down communication model of memos and newsletters to distribute information within the enterprise and beyond, then it would appear that the 21st century world of the blog has passed you by. You may not blog, but plenty of other people do. As we went to press, the number of blogs being tracked by supremo blog search engine Technorati had hit 71.7 million.
With its inherent ability to create a personal level of engagement, blogging has become de rigueur for the consumer with something to say, the business with a message to get across, and ...