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Carphone Warehouse assigns incentives to fledgling agency.(Black Tomato)(Carphone Warehouse Group PLC)(Brief article)
Carphone Warehouse has appointed Black Tomato to handle two of its incentive programmes this summer.
Black Tomato's remit will see the agency fly 30 top retail sales staff out to the Primavera festival in Barcelona at the beginning of June for a two-day incentive with VIP access to the festival.
The second piece of business takes place at the end of June in San Francisco. Following a promotion with T-Mobile, 30 Carphone Warehouse sales staff will be taken back to the home of the internet for a three-day incentive including GPS treasure hunts taking in the iconic sights of the city.
Commenting on the account win, Carphone Warehouse recognition …
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- Analysis: Pre- and post-event marketing.
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Magazine article from: Conference & Incentive Travel
August 1, 2007
700+ words
