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INDIAN ADVERTISERS WAIT FOR CRICKET SERIES IN ENGLAND.

AsiaPulse News

| June 01, 2007 | COPYRIGHT 2007 Asia Pulse Pty Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

NEW DELHI, June 1 Asia Pulse - India may have created test cricket history in the recently concluded Bangladesh series, but the game is yet to recover from the blues it suffered from the team's early exit in the World Cup as advertisers are waiting for the real performance in England.

Adding to the worries of Board for Control of Cricket in India (BCCI), the walkout by Zee Sports from a five-year deal has made advertisers take a cautious approach before loosening their purse strings on cricket again.

"India's knockout at the first round of the world cup has diluted advertisers interest who are still waiting for the team to perform. For now, they do not want to block their money as the return on investment is very low," Lowe Lintas Media Group Head Piyush Srivastava said.

He said if ...

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