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Three new books to ratchet up your newsletter profits.(Spring reading list)(Book review)
New books by 2 leading newsletter experts target specific aspects of newsletter and specialized-information publishing and writing--blogging and writing order forms--and 1 covers the entire field. Unlike some previous books recently written for the field, I highly recommend all 3. But full disclosure: I contributed to one of them and helped edit and publish another.
The Ultimate Guide to Newsletter & Specialized-Information Publishing, by Patti Wysocki.
This is the updated and slightly expanded edition of the Specialized Information Publishers Association's basic learning (and succeeding) guide to the industry, last published in 1999. The association calls it a First Edition, because the words & Specialized Information have been added to the title, reflecting its new name and perspective.
Thankfully, the author is the same as the last edition's, Patricia M. Wysocki, longtime and former executive director of the association. Patti draws from a deep well of newsletter publishing expertise--never a publisher herself but a keen, objective observer blessed with (like her predecessor, Fred Goss) a great memory bank.
Add to that a straightforward writing style that carries both a business executive's clarity…
- Weil, Debbie. The Corporate Blogging Book: Absolutely Everything You Need to...
- Magazine article from: Booklist Graff, Keir August 1, 2006 700+ words
Weil, Debbie. The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right. Aug. 2006. 256p. index. Portfolio, $23.95 (1-59184-125...
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- WhatCounts Introduces BlogUnit, the First Technology Appliance Designed to...
- Press release article from: PR Newswire February 14, 2005 700+ words
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...years after the first waves of corporate blogging flooded the web. But for better or worse, it seems corporate blogging-and the title of chief blogger...there can be a downside to corporate blogging with a single chief blogger...
- PR Newswire Israel Presents Free Seminar on Corporate Blogging Strategies...
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...process. The seminar, entitled "How Corporate Blogging Can Impact Your Media Relations Strategies...out the essentials for successful corporate blogging strategies and make recommendations...have for bloggers? Establishing corporate blogging policies, and much more. Weinkrantz...
Source: HighBeam Research, Three new books to ratchet up your newsletter profits.(Spring reading...
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