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Rebates move merchandise and promote new products, so manufacturers like them--especially because they so seldom have to pay out: Four of 10 people who are eligible for rebates never collect. But consumers can find them frustrating.
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Peter Kastner of Boston-based Aberdeen Group, a technology research firm, says rebates go uncollected because consumers forget about them, miss the deadline for sending documentation, or don't send all they're supposed to.
To be sure, rebates make you work. You must gather the serial number, sticker or label, original receipt, UPC code, and box top; fill out (letter-perfectly) an official rebate form; and do all of this by a deadline. The last requirement is patience: It can take 8 to 12 weeks to get your check. Companies say that fraud is a big reason they make you jump through hoops.
The good news is that some companies are streamlining the process. Best Buy, Circuit City, and some other ...