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Starbucks wars.(up front)(Product/service evaluation)
Hoping that consumers are fed up with asking Starbucks for "double-caramel skim half-caf macchia-to" before they've even had their jolt of joe, Burger King, Dunkin' Donuts, and McDonald's have been boosting their coffee cachet.
[ILLUSTRATION OMITTED]
McDonald's Premium issues the slightly icky invitation to "wake up and smell your life" with a "richer, bolder" coffee; BK Joe suggests that you "wake up with the King"; Dunkin' Donuts touts its usual coffee, but with more flavors and attitude. "My mouth can't form these words," customers in a recent ad sing when faced with the options in a fancy shop: Himan plu cento, for one.
We compared the rivals with Starbucks, all in basic black--no flavors, milk, or sugar--and you know what? McDonald's beat the rest. Our trained tasters, who visited two locations from each company, spill the beans below (prices are an average of what we paid for the closest thing to a medium cup).
McDonald's, $1.35, was decent and moderately strong. Although it lacked ...
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