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3. frederic fekkai soho; Pre-party prep, and a dose of downtown cool.(Brief article)

Vogue

| April 01, 2007 | COPYRIGHT 2007 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Up a discreet flight of stairs in a loft building on busy West Broadway is Frederic Fekkai SoHo. More studio than salon, the airy atelier is just what downtown needed: a chic, Madison Avenue-caliber salon with a relaxed, south-of-Fourteenth Street feel. A smaller, more intimate version of Fekkai's sprawling beauty mecca uptown, the SoHo outpost is presided over by trusted Fekkai creative director and collaborator Fabrice Gili. "It reflects the flavor of SoHo-artistic, a little European," says Gili. Reyad Fritas, formerly of the salon at Harrods in London, runs the color department; eyebrow enthusiast Mirka Mishikova waxes and plucks. Extra-late hours ...

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