Assurant to acquire industry's largest 20 group provider.(PSB EXCLUSIVE)

DENVER -- The RPM Group, the industry's largest 20 club provider, was set to be acquired by Assurant Solutions in a deal that will provide greater brand recognition for the F&I provider and more resources to the company that was previously majority owned by Mark Tkach and Bill Coulter, the co-owners of RideNow Powersports Management Group.

Tkach, Coulter and current President Sam Dantzler purchased the RPM Group, then named the Lemco Management Group, two years ago.

The trio were not shopping the 20 club and training provider when Dantzler approached Tkach and Coulter last year about partnering with Assurant Solutions, a division of Assurant Inc., a public company with assets of more than $25 billion. The discussion later turned from creating a partnership to Assurant purchasing the company.

"Mark (Tkach) has made the comment several times that he wants to do what's best for this company--to grow it as fast as it can grow and in the best interests of our clients," Dantzler said, noting the added resources Assurant has will help propel the company's growth.

Dantzler will continue to be president of the RPM Group, which will remain an independent company under Assurant Solutions, said Jimmy Atkinson, vice president of the company's Auto & Recreational Services division.

"We see (the acquisition) as a fit for us ...