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COPYRIGHT 2007 Haymarket Media, Inc.
BLACKSBURG, VA: The massacre at Virginia Tech University that left 33 people dead last Monday created a crisis communications situation of unprecedented scope for the institution.
In less than 24 hours, the school's communications staff was forced to devise a contingency plan that would enable it to manage the US' largest gathering of national and international media in recent memory.
Within hours of the news, media from all over the world were arriving on the campus. Jeffrey Douglas, communications director of the Virginia-Maryland Regional College of Veterinary Medicine, which is located on the Virginia Tech campus, was one of...
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