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Target outlines plans for private label push.

Publication: Retailing Today

Publication Date: 23-APR-07

Author: Duff, Mike
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COPYRIGHT 2007 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.

MINNEAPOLIS -- Target is more determined than ever to differentiate through private and proprietary products, executives told analysts at its annual meeting with the financial community. The company unveiled no significant changes in strategy--executives didn't even discuss the handsome incentive package made to ensure Target Stores president Gregg Steinhafel will stay for four more years--rather it detailed plans to expand the company's private label food program, add Patrick Robinson and Devi Kroell to its portfolio of apparel and accessories designers and launch a private label toy line.

The greatest variety of initiatives discussed...

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