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MySpace's Zephyr tracking solution: refreshing change or hot air?

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| April 01, 2007 | Bernstein, Jared | COPYRIGHT 2007 Information Today, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Most parents with a teen or 'tween would rest more comfortably at night if they knew what websites their children were browsing online. Given the emergence of two wildly popular online communities--MySpace and Facebook--and new social networks springing up every month, it's a tall task for parents to determine which sites their kids are logged onto, what information they're sharing, and with whom.

MySpace has come under fire for the very quality that made it a success: making it easy for anyone and everyone to create a site of their own. In the process of enabling all users, it may have unintentionally enabled sexual predators that falsify information in order to ...

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Source: HighBeam Research, MySpace's Zephyr tracking solution: refreshing change or hot air?

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